About Me

I have over 15 years of experience in corporate communications and employee experience, specializing in startups and high-growth companies. I've led communications and employee/customer experience at four B2B SaaS companies and have partnered with organizations of all types and sizes as a freelancer.

While I started my career as a counselor, I now apply my consultative skills and understanding of people to organizations, employees, and customers. I help companies align internal efforts with their go-to-market strategy, while cultivating a culture where people can do their best work.


  • Employee Experience Lead/Head (Narvar)
  • Director of Communications & Experience (Edelweiss)
  • Head of Marketing & Talent (Vennli)
  • Director of Talent Development (Press Ganey)
  • Director of Process & Training (Press Ganey)
  • Strategic Consultant (Press Ganey)
  • Counselor & Program Manager (nonprofits)


  • BA – University of Michigan
  • MSEd – Purdue University
  • MBA – Western Michigan University


  • Society of Human Resources Management Senior Certified Professional (SHRM-SCP)
  • Inbound Marketing Certification (Hubspot)
  • Managing the Learning Function (Association for Talent Development)


"Sara has been a marketing consultant for us for over a year now and I see her truly as an extension of our team. She brings her team-oriented attitude with a super solid foundation in storytelling and is a dream to work with. Without a doubt, I would highly recommend Sara Richmond." - K. Blatchford

“Our team at Powerley still talks about the amazing work she did for us. She was able to help us build our content program (from scratch), develop the stories for our new brand and broadcast them across social channels. From my experience, there are four reasons that Sara excels: 1. She puts strategy first. Asking the right questions before diving in. 2. She is super creative. Sara is a great storyteller, in every medium. 3. She is a pleasure to work with. Our whole team loved to work with her. Sara has a knack for simplifying the complex and making each step easy for the team to engage. 4. She knows how to get things done. Always has a line of sight to get from point A to point B. Hopefully, we can work together again in the future!” - M. Mowat

“When I think of Sara, three words come to mind: strategy, grit, and collaboration. She’s significantly grown Vennli’s marketing presence by creating customer-centric marketing strategies. She has the ability to effectively execute multiple projects at the same time, often developing and creating them from scratch. She’s an excellent cross-functional team leader, constantly helping others get things done. I look forward to working with her whenever I get the chance!” - A. McKeever

“Sara is an excellent business partner and leader. I’ve personally worked with Sara on several large projects, and her ideas and ability to execute her well thought out strategy make her a great cross-functional team member. Sara really understands how people learn and what motivates them as individuals, which is why she has been so successful in her various roles. Beyond all of this, Sara is truly one of the best individuals that I know, and I enjoy working with her.”- T. Pokornik

“Her attention to detail is matched by her ability to think strategically and communicate effectively… Every project that Sara leads or is involved with is always successful!” - D. Farrell

“Sara is a committed, enthusiastic, bright, and talented leader. She is respected by her colleagues at every level of our organization because of her ability to deliver whatever is asked of her, and she never ‘just’ delivers, she always goes above and beyond.” - K. Abair

“She displayed an incredible capacity for big picture thinking and market knowledge while at the same time a meticulous attention to detail that moved every project along efficiently and effectively. I have also sat in on many presentations delivered by Sara and, besides being impressed with her overall knowledge, found her to be one of the most effective speakers and communicators in a large group setting – showing wonderful poise and command of the audience. I would wholeheartedly recommend her as she is a quick study and wonderful to work with.” - V. Tikhtman

“Sara consistently managed and executed multiple complex projects simultaneously with the highest level of efficiency and accuracy. Her ability to think and plan ahead was an invaluable asset to the department, company, and her clients. Sara’s positive attitude and cheery disposition made her a pleasure to work with.”  - C. Meyer

"Sara is a detail oriented, organized, and charismatic leader who has transformed the training curriculum. Not only has Sara orchestrated training sessions related to professional skills development, she has also implemented product training, industry updates, and team building programs that have contributed to improved knowledge and corresponding results across the organization." - P. Riskind